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Digital Marketing

Hire ASO experts for app store visibility that holds up past the first ranking algorithm change.

App Store and Google Play optimization, keyword research, listing optimization, and store-page conversion testing, done by people who treat the listing itself as a funnel with its own metrics, not a one-time upload-and-forget task.

48haverage match3%acceptance rate120+engineers placed, all roles
Keyword research

App store search-term research mapped to install intent, not just search volume.

Listing optimization

Titles, descriptions, screenshots, and preview videos tuned to each store's specific ranking factors.

Conversion testing

Store-page A/B tests on icon, screenshots, and copy to lift install rate directly.

Review & rating strategy

In-app prompts timed to genuinely satisfied moments, not spammed at every user.

Skills & tools

What strong ASO Experts know cold.

Platforms
App Store ConnectGoogle Play ConsoleASO platforms
Research
Keyword researchCompetitor listing analysisCategory ranking factors
Testing
Store listing A/B testingCustom product pagesIcon/screenshot testing
Measurement
Install attributionConversion-to-install rateRetention correlation
Why hire through Code Elevator
Listing treated as a funnel. Every screenshot, headline, and preview video tested for install-rate impact, not chosen by committee preference.
Platform-specific, not copy-pasted. App Store and Google Play have genuinely different ranking mechanics. We screen for candidates who can name the difference, not apply one playbook to both.
Tied to retention, not just installs. A listing that pulls in the wrong users inflates install numbers and tanks retention. We screen for people who watch for that, not just the top-line install count.
Typical rate

from $20/hr

A typical range. Your final rate depends on experience level, timezone overlap and how long you book for.

See engagement models
How we vet

Four stages. Three percent get through.

Floor 01 · pass rate38%Still standing after floor 01.
  1. 01Screening38%Résumé, background, and communication check, the fastest way to rule out a bad fit.
  2. 02Technical Deep Dive22%A senior engineer probes real system design and stack depth, not trivia.
  3. 03Live Build Test9%A timed, real-world task. We watch how they actually ship, not just what they claim.
  4. 04Client Fit Interview3%Ownership, reliability, and how they work inside your team on day one.
Every hire
  • Shortlist in 48 hoursProfiles, not a waiting list.
  • Free replacementWrong fit swapped at no cost.
  • No conversion feeHire them direct whenever you want.
  • IP yours from day oneAssigned in writing, not at handover.
  • Month to monthNo lock-in, and no notice period.
What clients say

On camera, in their own words.

Client video

Why he brought his development work to Code Elevator.

MikePlays here
Related roles

Hiring for something adjacent?

Questions

Answered before you ask.

Related in spirit, both are about ranking in a search algorithm, but the ranking factors, keyword mechanics, and testing tools are specific to app stores. We staff ASO as its own specialization rather than treating it as SEO with a different UI.

Yes. And we treat them separately, Apple and Google weight keywords, ratings, and metadata differently enough that a single shared listing strategy usually underperforms on one platform or the other.

Yes, Google Play's store listing experiments and Apple's custom product pages both support structured A/B tests on icon, screenshots, and copy, and running them properly is a core part of the engagement.

By tracking install-to-retention correlation alongside install rate, not install rate alone, a keyword or creative that pulls in the wrong user is a problem we flag, not a win we report.

What you're not risking

Every way out of this hire is already written down.

Two-week replacement

Not a fit? Replace anyone in the first two weeks. No questions asked, no replacement fee. We re-match from the same vetted pool.

No placement fee

You pay only for engineers who actually start. Seeing candidates costs nothing.

No lock-in

Dedicated and managed engagements run on a monthly rolling contract. Cancel with notice.

Rate agreed up front

You see the number before you commit. Nothing is added on top of it later.

Get started

Bring us the store listing. Three matched engineers in 48 hours.

We'll audit what's actually driving, or losing, installs before touching a single screenshot.

We reply within an hour during our working day in India and the UAE.

Chat with our team