Lifecycle email that earns the next open, not just the first one.
Flow design, segmentation, and deliverability, built by people who treat a rising unsubscribe rate as a signal to investigate, not a number to ignore until it becomes a spam-folder problem.
Same vetting bar either way, whether we staff the project or fill the seat. See the rubric
Welcome, abandonment, and win-back flows built around your actual customer lifecycle.
Lists split by real behavior and purchase history, not a single blast to everyone.
Domain authentication and sending reputation actively managed, not set once and forgotten.
Subject lines, send times, and content tested for lift, not chosen by preference.
What we build most in lifecycle email.
Welcome, cart and browse abandonment, post-purchase, and win-back flows built around your real customer lifecycle, including automated win-back logic triggered by actual behavior, not a fixed calendar date.
Lists split by purchase history, engagement, and recency/frequency/monetary value, so a send goes to the people it's actually relevant to, not everyone on the list.
Domain authentication, sender reputation monitoring, and inbox placement testing kept current, since deliverability decays quietly if nobody's watching it.
Subject lines, send times, and template design tested for lift against your own list's behavior, not a generic best-practices list.
Current tools, not last year's.
The nearest thing we've actually shipped.
Subscription commerce rebuild
An automated win-back flow triggered when a subscriber skipped twice in a row, part of a rebuild that lifted repeat revenue and cut support tickets.
On camera, in their own words.
Why he brought his development work to Code Elevator.
Scoped fast. Shipped on a real timeline.
Building something adjacent?
Answered before you ask.
Klaviyo most often for ecommerce clients, but we also work in Braze, Iterable, and Mailchimp. We'll work in the platform you're already on rather than push a migration unless there's a real reason for one.
Yes), a sudden drop is almost always a deliverability issue (a spam-trap hit, an authentication misconfiguration, or a sending-reputation problem) rather than a content problem, and we audit for that first before touching subject lines.
Both, or either. We can write copy, work from your team's copy, or coordinate with your existing copywriter. The flow architecture and segmentation logic are the part that most affects revenue either way.
You get an email specialist who owns deliverability and flow architecture specifically, not a generalist account manager splitting attention across five channels. Most clients see the difference in inbox placement within the first month.
Every way out of this build is already written down.
Code, prompts, models and pipelines: all work-product IP assigns to you by contract from day one, not on final payment.
Nothing is locked to us or to a proprietary platform you can't leave. You get the repository, the documentation, and full access.
Bring us the list. We'll tell you what's realistic.
We'll audit deliverability and flows first. Most underperforming email programs have a fixable root cause before copy is even the issue.
We reply within an hour during our working day in India and the UAE.